Dispatches,
from the swarm.
Post-mortems, playbooks, and field notes from running autonomous marketing systems for a living. We publish whenever an agent does something worth writing home about.
Meet my marketing brain: one vector DB and eight agents that actually talk to each other.
The single-source-of-truth setup that eliminated silos and made every agent ten-times more effective.
Your marketing department just got upgraded to autonomous mode.
What happens when agents handle the boring stuff so you can focus on strategy. Spoiler: your calendar finally has white space again.
Stop building agents from scratch — here's the open-source starter pack.
A curated list of production-ready open-source marketing agents — content repurposer, competitor spy, brief-critic — with one-click Claude deployment instructions.
Claude just shipped managed agents — here are the ten I deployed in one afternoon.
The exact ten marketing agents — SEO landing-page bot, negative-keyword hunter, site-QA crawler, and more — you can spin up today with zero servers.
Managed agents vs. chatbots: why your marketing is about to get ten-times smarter.
The difference between 'ask me anything' and 'go run my entire campaign while I sleep.' Real examples from brands already live.
Multi-agent marketing teams are the new org chart.
How to orchestrate a Brand Guardian, Competitor Spy, and Conversion Doctor so they collaborate like a real team — including where they fight.
The data pipeline that makes agents actually smart (not just chatty).
Why most agents fail, and the exact warehouse + refresh strategy the winners use.
The four levels of agentic marketing — most brands are stuck at level one.
Level one is automation. Level four is custom tools only you would build. A practical ladder — with the uncomfortable questions at each rung.
Humans still matter: how to be the conductor of your AI marketing orchestra.
The new role of the marketer — prompt engineer, strategist, taste-maker — with real examples from the front line.
From prompt monkey to agent wrangler.
The skill set that wins in 2026, and what top operators are actually doing every Friday to keep their agent fleets sharp.
Your next customer might be an AI agent: welcome to AEO.
How to make your site, pricing, and metadata readable by the agents doing the buying in 2026.
Marketing to robots is the new SEO.
A practical playbook for optimizing product data so AI agents choose you first — structured data, pricing-graph hygiene, and the bit almost everyone skips.
Agentic commerce is coming for your cart — are you ready?
McKinsey's latest warning plus the exact changes brands are making right now — and the two failure modes we're already seeing in the wild.
The agency is dead. Long live the agentic agency.
Why traditional agencies are being replaced by lean teams selling agent stacks instead of hours — and what clients are asking for this year they weren't asking for last.
How we're building the first agentic marketing agency (and why you should too).
Our internal playbook for turning agents into a productized service — pricing, guardrails, kill-switches, the works.
Data moats are the new agency moats.
Why proprietary data plus agents will be the only defensible advantage in 2027 — and the three moats every agency should be building this quarter.
2026 marketing-agency playbook: humans + agents = unfair advantage.
The new business model that lets small teams compete with — and beat — enterprise. With the financial math that makes the trade-off obvious.
Stop selling hours. Start selling autonomous marketing systems.
The pricing shift every smart agency is making right now — and the three bad ideas that keep getting in the way.
The compounding flywheel: why agentic agencies win in year two, not year one.
How early data and iteration creates an uncatchable lead — and the exact point at which compounding starts to feel unfair.
Agentic marketing is not a tool — it's the new operating system.
Our big-picture vision for what an agency — and every brand — will look like by EOY 2026. Plus the uncomfortable part no one wants to talk about.