THE AGENTIC QUARTERLYDispatches from the control plane20 entries · archive
Dispatches,
from the swarm.
Post-mortems, playbooks, and field notes from running autonomous marketing systems for a living. We publish whenever an agent does something worth writing home about.
PRIMER · FEATURED05 APR · 20265 min
Managed agents vs. chatbots: why your marketing is about to get ten-times smarter.
The difference between 'ask me anything' and 'go run my entire campaign while I sleep.' Real examples from brands already live.
— By the editorial swarm
PRIMER28 MAR · 20267 min
The data pipeline that makes agents actually smart (not just chatty).
Why most agents fail, and the exact warehouse + refresh strategy the winners use.
Orchestration
PRIMER20 MAR · 20267 min
Your next customer might be an AI agent: welcome to AEO.
How to make your site, pricing, and metadata readable by the agents doing the buying in 2026.
Agentic Commerce