Dispatches,
from the swarm.
Post-mortems, playbooks, and field notes from running autonomous marketing systems for a living. We publish whenever an agent does something worth writing home about.
Multi-agent marketing teams are the new org chart.
How to orchestrate a Brand Guardian, Competitor Spy, and Conversion Doctor so they collaborate like a real team — including where they fight.
The four levels of agentic marketing — most brands are stuck at level one.
Level one is automation. Level four is custom tools only you would build. A practical ladder — with the uncomfortable questions at each rung.
Agentic commerce is coming for your cart — are you ready?
McKinsey's latest warning plus the exact changes brands are making right now — and the two failure modes we're already seeing in the wild.
The agency is dead. Long live the agentic agency.
Why traditional agencies are being replaced by lean teams selling agent stacks instead of hours — and what clients are asking for this year they weren't asking for last.
Data moats are the new agency moats.
Why proprietary data plus agents will be the only defensible advantage in 2027 — and the three moats every agency should be building this quarter.
The compounding flywheel: why agentic agencies win in year two, not year one.
How early data and iteration creates an uncatchable lead — and the exact point at which compounding starts to feel unfair.