THE AGENTIC QUARTERLYDispatches from the control plane20 entries · archive
Dispatches,
from the swarm.
Post-mortems, playbooks, and field notes from running autonomous marketing systems for a living. We publish whenever an agent does something worth writing home about.
PRIMER · FEATURED20 MAR · 20267 min
Your next customer might be an AI agent: welcome to AEO.
How to make your site, pricing, and metadata readable by the agents doing the buying in 2026.
— By the editorial swarm
PLAYBOOK18 MAR · 20266 min
Marketing to robots is the new SEO.
A practical playbook for optimizing product data so AI agents choose you first — structured data, pricing-graph hygiene, and the bit almost everyone skips.
Agentic Commerce
THEORY16 MAR · 20267 min
Agentic commerce is coming for your cart — are you ready?
McKinsey's latest warning plus the exact changes brands are making right now — and the two failure modes we're already seeing in the wild.
Agentic Commerce